You hear it all the time - You need a unique message to attract clients.
And, not just any clients, but your ideal clients.
But, it’s hard to know what to say, how to say it, or if your message even translates the way you want it to.
And, there are so many differing opinions out there that’s it’s hard to make sense of them all.
It’s scary to think that you’re coming off like a used car salesman.
And, you know you are better than that.
You’re not the used car salesman who is just in it to make a buck. (Duh!)
You want to make a difference.
Self-doubt….….
That voice in your head that tells you can’t do it. That you’re not good enough. That you don’t have the skills or the knowledge to achieve the success you want.
And, it’s not a little voice.
It’s deafening.
And, it drowns out all positive thoughts.
Self-doubt is something we all can relate to. No one is immune from the overwhelming powers of self-doubt.
But, giving into that doubt--letting it control you—is worse than failure.
It’s TRUE! Here’s why…
Ugh - I know you’ve been there too.
You know...those times where there’s sooo much on your plate.
And, you have no idea where to even begin.
You feel like your To-Do list has taken on a life of its own.
And, you don’t recognize half of the “must dos” on it.
Frustration. Overwhelm. Anxiety. Stress. They all come in and rear their ugly heads.
Just what you need, right? NOT! They’re all the worst enemies of productivity.
Somehow, you try to push through all of that and tackle your To-Do list.
But, you’re left feeling like you’re spinning fast but going nowhere. It’s EXHAUSTING.
We all feel the pressure. We all want success. And we search and search for the path that will lead us there.
And, we have emotions, hopes, and dreams attached to our path to success.
There’s this desire to make our path as seamless as possible. We want to get things right the first time, and we want things to be perfect.
You form this belief...that if you get X, Y, and Z perfect, then you’ll end up with the exact results that you want. “Perfection” becomes the recipe for success.
The fear of failure is often what causes perfectionism. You’re so scared something might not go right if it’s not perfect.
It’s a vicious cycle. It starts with being scared that you won’t achieve success if you’re not perfect. But...that perfection is unattainable and leads to inaction.
So you get nowhere.
We are inundated with information. All day. Errrdayyyy!
And, that information?
It’s usually bombarding you with messages that you need x to achieve y.
Or once you get x, you’ll achieve y.
These messages all seem to promise to be the next “big thing” you need to finally accomplish your goals.
The thing is: the pure volume of these message causes intense overwhelm. It’s just too much to process.
And, if you’re like most of us, the feeling of being overwhelmed stops you dead in your tracks and leads to inaction.
You can’t move forward because you don’t know what to do or what the right choice is. Or, you fear you may make the wrong choice.
This is where I see women fall victim to the information overwhelm: They’re stuck. They’re disheartened. And, they feel defeated.
It’s no bueno my friend!
Strange title for an blog post, right?
But today I want to share both with you.
I wrote an email awhile back about how to respond as a 'leader' to tragedies, disasters, and sad events in the world.
I received a big response from this email, from other business owners who shared that the biggest thing they were struggling with was around 'how to address' the event.
What to say and how to say it in their newsletters or on social media.
I feel it too!
The unspoken pressure of needing to show up a "certain way" or write a "certain thing," in the wake of these horrific events.
The most INTERESTING part of it all, however, seems to be:
A lot of times online we're led to believe that BIG PAYOFF:
The clients
The recognition
That big payday
Will come AFTER:
We finally get our messaging right
We finally embrace vulnerability in our marketing
We finally have a mindset that ALWAYS serves us.
In reality?
Throughout Junior High, High School, College, my twenties and yes, even into my 30's the fear of judgement plagued me.
I was so worried about others accepting me.
So fearful that they wouldn't.
So I did a lot to ensure I would "fit in."
Laughed at jokes I didn't necessarily find funny.
Smiled and nodded even when I didn't agree.
I spent so much time being afraid to be "against the grain" that I made certain I wasn't.
Never SAYING anything too outlandish...
You know what's the BEST misconception that we tell ourselves as business owners?
And as humans?
That once we get to a CERTAIN POINT:
Once we have:
More clients!
More income!
More knowledge!
More people on our email list!
A relationship!
A baby!
A babysitter!
Then....AND ONLY THEN!
Will we FINALLY be free.... >>
There have been SO many times in my life where I thought I was:
"too much"
"awkward"
"anxiety-ridden"
Oh boy, could the list go on.
What I tend to believe, is the battle, or rather journey we face --not only as entrepreneurs-- but as HUMANS, is to step into who we TRULY are without shame....
Without Worry....
Without Doubt....
Without Fear....
Because I very much trust that when we do, we:
