My love! Here's what's up.
Let's talk social media and you.
Social media: the Facebooking, Instagramming, LinkedIn-ing...it can feel like a tough nut to crack.
Like -- how do people really leverage social media to connect with real, awesome, clients who are in need of their services?
Putting strategy aside for point 2, if we really think about it, social media is your key into thousands, millions of people.
And the fact that you have something special to offer, added to your ability to reach people you never would've imagined?
The possibilities are endless. Truly endless and real.
But let's be honest. With everything you already have on your plate in trying to get your business up and running, and bringing on clients, where do you start?
I've completely felt that overwhelming ping of panic too...
As an entrepreneur, you’re often teaching yourself how to market, run your business, etc….so trying to figure out how to use Facebook to generate leads can feel daunting.
And, the time and energy you invest in learning only feels worth it if there is pay off in the end…
Yet, in order to share your gift and reach more people from all over who truly need you, leveraging social media is so powerful.
So! Here’s my crash course in how to generate leads using Facebook.
First, if you haven’t already done so, create a Facebook page.
Create descriptions and content on your page that makes you discoverable.
Make sure there are words in the page description that would allow people to find your page if they type in specific keywords into a search bar.
Additionally, make sure your Facebook page is linked to the business pages you already have.
Place a link to it on your website, in your email signature, on your LinkedIn page, on your Twitter profile -- whatever you already have, link it to those pages.
Generate some followers by inviting your current friends, family member, colleagues, etc. to like your page.
Through referrals from your immediate circle, you will generate interest in your Facebook page.
Now, here’s the key -- use Facebook to market based in authenticity.
Consistently share interesting posts and content that your ideal clients will find valuable.
And, link them back to your website and/or opt-in.
For example, if you’re sharing a blog, link it back to your website.
You will generate committed leads by keeping people engaged and coming back for more.
Additionally, create Freebies or Giveaways through an opt-in form that will collect names and email addresses from people and add them to your list.
Think about what your ideal client really needs--what is his/her biggest problem or challenge -- and tailor your Giveaways to address those needs.
Then, invest in those people on your list by sending them valuable information--sharing your value and how you can genuinely help them.
Base all your content in authenticity. Show your followers your value, your perspective, and your desire to help them achieve their goals.
If you want to create a game-plan for attracting clients via FB, then book a call with me, boo! Let's get you visible and connected with your ideal clients.
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